Tips on Making Press Kits
Written by Dick Hodgin --  m80@nando.net

Question: My band is having difficulty deciding what to put into a 
promo/press kit?  That seems to be the other thing everyone wants after 
asking for the tape.
 
Your press kit is a very important addition to your demo tape, cd, or 
record.  This is the presentation side of who and what your band is 
like.  It completes the picture (somewhat) for people to learn more about 
you or your band.  
 
It's important to portray your selves as a professional artist,  moving 
up, making strides, and developing your fan base. Industry types that  
receive press kits on a regular basis are looking for substantial, 
legitimate press and promotional materials,. Materials that reflect your  
band's progress. NOT FLUFF!  Fluff only serves to show that you don't 
have genuine credentials. THIS DOES  NOT WORK!  Industry people know in 
an instant what credible press is and can spot fluff a mile away.  
 
WHAT IS FLUFF?
                
Flyers from some other gig.(especially if you were only the support act. 
All this shows is that you've done this other gig.)
Copies of ads for a show that you were on. This doesn't mean anything.
Copies of news articles or reviews  that only mention that you were part 
of the bill.
Bad reviews.
Artsy fartsy photos other than your official band photo.
Any kind of scent such as patchoolie on the mailing envelope.
 
 
 If you DON't have anything other than "fluff" maybe you should just send 
a photo and a tape (or cd or whatever)..  try to have a photo that will 
print well in the newpaper types..........
 
questions?? taunts??   --------->  m80@nando.net