Fender's booth at Winter NAMM should really be called a museum. There are several display cases (one of the displays is on the left), and this year the theme was Hendrix, in part to promote Fender's limited edition Hendrix Strat. Besides the new guitars, the displays also included the original Sunn amp and the Jazz Bass played by Noel Redding, some other gear and historical perspectives. Fender also had a number of unique guitars produced by their custom shop on display, which you will find below.
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| The Jimi Hendrix Monterey Strat. The artwork is a recreation of guitar Hendrix played before setting it on fire on-stage. |
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| The Velvet Elvis. That's real velvet, though they didn't want to let anyone touch it. (Click for a close-up) |
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| The Rhinestone Strat. (Click for a close-up) |
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| The Celtic Telecaster. (Click for a close-up) |
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| The Harley Davidson Strat. (Click for a close-up) |
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| The Carved Floral Strat. (Click for a close-up) |
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| The 50th Anniversary Inlay Strat. (Click for a close-up) |
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| The Mayan Telecaster. (Click for a close-up) |
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| The Tavares Stratocaster. The surface is metallic, which was hard to capture on film. (Click for a close-up) |
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| The Snake Inlay Stratocaster. (Click for a close-up) |
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| Octopus' Garden Strat (Carved by George Amicy) |