Sabian Adds New Softwear And Accessories

January 28, 1999 -- In its ongoing program of universal branding, SABIAN Ltd. has added a selection of new items to its lineup of Softwear clothing and personal accessories. The new clothing items include a Polar Fleece Igloo Jacket, a Soccer Jersey, a Long Sleeve T-Shirt featuring the company's website address on the back, and two new popular hat styles; the Bucket Hat and the Poor Boy Hat. Also new is a Cymbal Lapel Pin and a new-model Gear Bag, which comes with a reduced price tag.

Noted SABIAN Manager of Marketing Operations Mardi Thornton: "SABIAN services a global market, and the addition of the Soccer Jersey to our Softwear lineup is a prime example of our ongoing efforts to provide goods that have a universal appeal, especially with all the interest in the recent World Cup championships. There is a growing sense of fashion awareness with drummers and we want to ensure that what we are offering is in line with their tastes. There's no denying the effectiveness of increasing brand awareness through such items as logoed clothing, and Softwear continues to be a popular and effective means of doing this."

For more information, visit Sabian at http://www.sabian.com/