Harmony Central Advertising

"Educating, entertaining, and empowering the world's largest online community of musicians"

Advertising Specs

Large Box
Creative size: 300 x 250 pixels
Maximum file size/loops: 30k max, 3 loops max, 15 seconds animation max

Leaderboards
Creative size: 728 x 90 pixels
Maximum file size/loops: 30k max, 3 loops max, 15 seconds animation max

Video Hot Spot
Creative size: 320 x 240 pixels
Maximum file size/loops: 5MB max, .flv file format

HARMONY CENTRAL Newsletters

Advertisement Banner for E-Mails
Creative size: 150x250 pixels
Maximum file size/loops: 30k max, no looping or animation restrictions
Supported file formats: JPEG, GIF (animated included), and HTML

"Tip of the Day" E-Zines
Creative size: 300x250 pixels
Maximum file size/loops: 30k max, no looping or animation restrictions

"Opt-In" E-Mails
Creative size: 600x800 pixels
Maximum file size: 50k

Other elements:
  • GIF, JPG or HTML
  • Click through URL
  • Subject Line

Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails.

Note: Newsletters and E-Mails cannot be second or third party served

General Advertising Guidelines

  • Prior to submission, creatives should be tested for stability across all browser platforms.
  • Please adhere to the File Size Specs when submitting creative.
  • All creative is subject to approval by both the website and the Ad Production group.
  • No Cascading Style Sheets (CSS).
  • Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
  • Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG

Rich Media Guidelines

  • Default creative (in GIF/JPEG format) must be submitted with all rich media files.
  • Do not use HTML, BODY, and HEAD tags within the code.
  • Images should be hosted locally whenever possible.
  • Nested tables are not recommended.
  • FORM tags should appear outside of TABLE tags.
  • Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved by the website.
  • Flash Ads - Please follow click-through coding instructions for the appropriate adserver.

Approved Rich Media Formats

  • HTML
  • FLASH
  • Bluestreak
  • Enliven
  • EyeBlaster
  • Eye Wonder
  • Unicast
  • Viewpoint

Approved Third Party Ad Servers

  • Atlas DMT
  • Bluestreak
  • Doubleclick
  • Mediaplex
  • PGI
  • Pointdexter
  • X10

Approved Rich Media Third Party Servers

  • Atlas DMT
  • Bluestreak
  • Doubleclick

Delivery Instructions

E-mail creative and urls to:
hcads@musiciansfriend.com

Contact:
Ada Conner-Coash
541-774-5234
hcads@musiciansfriend.com

HARMONY CENTRAL complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.