"Educating, entertaining, and empowering the world's largest online community of musicians"
Overview
Current industry statistics show that your ideal customer is male, 25-30 years old, has a household income of $40,000 or higher, has been playing for 15 years, and is an active HARMONY CENTRAL participant. HARMONY CENTRAL delivers the cream of the crop.
HARMONY CENTRAL has the largest gathering of musicians on the internet today. HARMONY CENTRAL reaches over 1.7 million unique users per month.
Demographics:
- Average age: 31.8 (867,000 are age 30 or younger) *
- Average HHI: $41,796 *
- Average PTB (plan to buy): $2,500.00 *
- 82% Check Harmony-Central before making a purchase (a staggering 1,392,300 buyers)*
- Average years playing: 15 *
* Based on 2004 HARMONY CENTRAL online survey.
Click here to download a PDF version of the full online survey.