Gibson Introduces Guitar Trading Cards
October 13, 1998
Owning 50 Gibson guitars might seem impossible to most, but Gibson Strings and Accessories (GS&A) is bringing the dream closer to reality with the introduction of their new Gibson Collector Cards. The cards will feature several instruments from each division of Gibson Musical Instruments including Gibson USA (electric guitars such as the Les Paul, SG and ES335), Gibson Montana (acoustic guitars such as the J-200 and Dove), Gibson Custom (one-of-a-kind and limited edition electric guitars) and OAI (mandolins, banjos).
The Gibson Collector Cards will be packaged in random sets of eight different instruments or as a complete set of all 50 instruments in a special collector tin. Each distinctly designed collector card has a glossy finish featuring a full-color photograph of the instrument on the front and product history and specifications on the back. The eight-pack set of cards retails for $4.99 and the collector tin featuring the entire set of 50 retails for $49.99.
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As a special promotion, there are five instant-win cards with a Gibson guitar as the prize.
"The Gibson Collector Cards will appeal to all guitar fans, both player and non-player alike. Something like the feeling of owning an Gibson guitar, these cards give you a rare chance to hold the 104-year history of Gibson in your hands; instruments that helped shape the music that has in so many ways shaped our world. And besides, they're just plain fun!" remarked Henry Juszkiewicz, Chairman and CEO of Gibson.
As an additional promotion, one free collector card will be offered inside specially marked packs of Gibson Strings. The Gibson Collector Cards will be available at authorized Gibson Strings and Accessories dealers. To coincide with this celebration of Gibson's rich history, GS&A has updated the design of all their packaging to the classic Gibson combination of orange and black. Visit Gibson on the web at www.gibson.com. | 
