MusicStation, the Global Music Information Network, to Launch in April
March 9, 1998Mischief New Media Inc., a rising
online music entertainment company, announced today plans to
unveil the most comprehensive music web site available named
MusicStation, the global music information network. The launch is set for April 1998.
Mischief New Media currently operates two of the most
popular music-oriented web sites: MusicNewswire (a music
news hub) and RockOnTV (the most complete music television
guide available). Both sites will fold into MusicStation as
part of the official launch.
"MusicStation was built by people who love music for people
who love music. Fans will not be dissapointed," said Jason
Hirschhorn, president, Mischief New Media Inc. "We're
taking the momentum of RockOnTV and MusicNewswire to the
next level."
MusicStation has already formed cross-promotional and
advertising partnerships with a variety of major sites and
consumer brands, which will be announced at the time of the
launch.
MusicStation, which has been in development for a year, will
consist of seven significant parts, as follows:
"Artist Archive" - a complete database of recorded music
featuring discography information, album art, notes and
credits, streaming audio and selected reviews.
"The Bandwidth" - a database dedicated solely to related
internet resources for more than 5,000 artists sorted by
name and genre.
"Fans Forums" - the most user-friendly and flexible message
board system ever developed for an entertainment site,
featuring more than 5,000 different artist and genre related
forums.
"The Collector" - the most sophisticated music collector
database ever built, allowing users to post music
collectibles to buy or sell online.
"The Newswire" - already a fan and industry staple, The
MusicNewswire (which currently resides at
www.musicnewswire.com), will merge seamlessly into
MusicStation, offering music enthusiasts a fast, free news
compilation service that is updated every 20 minutes.
"RockOnTV" - another fan and industry favorite, found
currently at RockOnTV.com, offering the most detailed lineup
of musical shows and guests on television. The relaunch of
RockOnTV will include a search engine that allows users to
find listings by artist, genre, label, network, show and
time.
"The Eventwire" - built using the same backend as RockOnTV,
featuring the most detailed listing of music events online,
including Webcasts, listening parties, album releases, chats
and contests.
A SITE THAT RESPECTS THE USER
"We've worked for more than a year to ensure that dedicated
music fans have a substantial resource that values
information more than high bandwidth graphics," added
Mischief New Media's Hirschhorn.
"There are too many sites operating under the arrogant
assumption that the average user has the time and bandwidth
to download mazes of multi-framed pages and large graphics
to get the information that they want. These sites are
waiting for the convergence of the web and television, which
is further away than they want to believe," continued
Hirschhorn. "Music Station concentrates on servicing the
needs of music fans in the current online environment, with
the ability to adapt to emerging technology and trends."
THE EXPERTS AGREE
"The industry greatly admires MusicNewswire and RockOnTV.
I have no doubt that MusicStation will gain the same quick
acceptance as a major music resource," said Todd Steinman,
Director of Online and New Media at Warner Bros. Records.
"Music Station's accessibility to information and simple,
yet appealing design, will have music fans flocking to this
comprehensive new site."
"MusicStation is NOT a site built by a corporate committee
with no clear vision. Instead, it1s a music fan's
paradise," said Marc Schiller, president of Electric
Artists.
"We look forward to utilizing the site to promote our
artists." said Dave Neupert, Director of New Media/Special
Markets for Maverick Records.
THE STRATEGY
"We fully understand that this sector of the web is
saturated. Our approach, however, to aggregating
music-oriented content will quickly establish us as the gold
standard among online music fans. From there we will
entertain the option of producing our own content for
web-based programming." said Hirschhorn. "We don't consider
other online musical ventures competition at this time since
our sole purpose is to promote their content to our users.
We want all online music fans to know that they can always
look to MusicStation for the latest happenings in the
digital music world."
Based in New York City, Mischief New Media Inc. is one of
the first online entertainment design firms to successfully
move into content sites. The company currently runs a
network of sites that includes MusicNewswire
(musicnewswire.com) - the ultimate resource for music news
on the web, RockOnTV (rockontv.com) - the ultimate resource
for music on television, and Showbizwire (showbizwire.com) -
the ultimate resource for entertainment news.
In addition, Mischief New Media has created web sites for
top entertainment companies, as well as some of the world's
most popular artists, including Madonna, Paula Cole, Son. For more information, visit their web site at musicstation.com. | 
