The Next Chapter in Music History to be Written in NashvilleFender to Introduce a "Better Sounding, Better Playing" Guitar
For Summer NAMM  May 25, 2000Fender is proud to announce that it will unveil the next step in the evolution of its
flagship line of electric guitars and basses at this summer’s NAMM show in Nashville, TN.Fender will host an
event at the historic RCA recording studio in Nashville on July 20, 2000 to introduce the new models of
Stratocasters, Telecasters, Precision Basses and Jazz Basses to an invitation-only audience.
The new line will replace Fender’s American Standard Series, the guitars and basses that were first introduced in
January, 1987, and that propelled Fender Musical Instruments Corporation (FMIC) to the head of the guitar
industry.Since their introduction, American Standard Series guitars and basses have been the best selling line of
all Fender guitars produced at its Corona, CA manufacturing facility.
For over two years since the new facility in Corona opened its doors, Fender has been refining its manufacturing to
the point where it could to produce the line of instruments that it will soon introduce.This new line will represent a
level of quality and value that will go unrivaled by any other guitar manufacturer.
Industry and consumer speculation surrounding the change has already generated a number of both positive and
negative phone calls, letters and e-mails to Fender.Retailers and consumers alike are frequently asking whether or
not this means that Fender will discontinue guitars made in the United States, and if the same standards of quality
will apply to the new line.While FMIC vows that quality and value will not suffer, it will release no specifics until
July 20th.
"Think of this not as a discontinuation, but as an evolution," says Fender vice president of electric guitars, Mike
Lewis."Since the very first days of Fender, we have continually refined and improved our instruments.This new
line is the result of what players have been asking us for over the years. I can’t say exactly what we’ve done, but
this will be a better sounding, better playing guitar." For more information, visit their web site at www.fender.com. | 
