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Sonic Studio Ships POW-r Plug-in for HD

February 13, 2003

Sonic Studio LLC is now shipping their POW-r word length reduction plug-in for the HD workstation. The new plug-in adds up to eight channels of realtime POW-r to the Sonic Studio HD professional editing and mastering environment. POW-r can also be placed inline for real-time 1x or 2x burns to CD master.

"We're happy to offer POW-r word length reduction as our first official Sonic Studio HD plug-in." said Jeff Wilson, CEO of Sonic Studio, LLC, "Our users have made repeated requests for the addition of this powerful algorithm."

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"This is great news for the Sonic Studio mastering community," said Glenn Zelniker, member of the POW-r consortium, "we hope this flexible new implementation of POW-r will make it much easier to incorporate our unique brand of word length reduction into their production workflow."

POW-r is priced at $1,495 and is available from Sonic Studio authorized resellers. Sonic Studio HD owners may try the POW-r plug-in free of charge by visiting the company's web site.

POW-r is a technique for digital audio Word Length Reduction (WLR). It replaces more common dither algorithms. POW-r is used to convert 24-bit audio to 16-bit audio for CDs.

For more information, visit their web site at www.sonicstudio.com.

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