Hard Rock International And Music Rising Partner For Music Rising T-Shirt To Benefit New Orleans Musicians

(Click for a close-up)

Hard Rock International is partnering with Music Rising - a campaign founded by U2's The Edge, producer Bob Ezrin and Gibson Guitar Chairman and CEO Henry Juszkiewicz in 2005 to replace the lost instruments of the musicians affected by the hurricanes that devastated the Gulf Coast region. The shirt, designed by award winning designer William Cathcart and worn by The Edge for numerous performances, has become a symbol of support for the many devastated by the hurricanes and those who continue to struggle. Music Rising is administered by The Gibson Foundation.

February kicks off the sale of the limited-edition shirt at Hard Rock Cafes and Hotels around the country and on <a href="http://www.hardrock.com/rockshop" target="_blank" rel="nofollow">www.hardrock.com/rockshop</a>, with proceeds from the sale of the shirt benefiting charity. This striking T-shirt was worn by The Edge during U2's performance at the 2006 Grammy Awards and features the winged Music Rising logo on a black background.

"Hard Rock is thrilled to align with such a musical legend for a cause that's important to us all," said Hamish Dodds, president and CEO of Hard Rock International. The preservation and advancement of great music is not only a priority for Hard Rock, but a necessity for the revitalization of New Orleans."

Advertisement

"My visits to the Gulf Region gave me a firsthand look at the devastation which tragically destroyed the lives of thousands. Providing replacement instruments through Music Rising has not only helped professional musicians but also the churches and schools in need through Music Rising's second phase," said The Edge. "Music Rising is dedicated to helping regain one of the Gulf Coast's greatest assets, its music."

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. With its own Signature Series program, and through various rock star partnerships, concerts, benefits and raffles, Hard Rock International has helped to raise millions for a wide variety of organizations, such as The Dr. Susan Love Breast Cancer Foundation, the Elton John AIDS Foundation and World Hunger Year.

For more information, visit their web site at www.hardrock.com.