Neutrik Takes On Counterfeiters With A New Signature Hologram
June 2, 2008
Neutrik continues its fight against counterfeiting by identifying its products with a unique hologram of the Neutrik name and logo, guaranteeing an authentic Neutrik product. In addition to the hologram on its products, Neutrik also includes an authenticity seal on its individual and carton packaging. Neutrik will be showcasing its full-line of connectivity products, including samples of its new branded hologram, at this year's InfoComm show, Booth C3657.
The hologram assures customers that they are using original and legitimate Neutrik gear, known for its reliable performance and superior quality. Counterfeit products can be damaging to any company's reputation, when users find inferior performance from what was thought to be a premium product. Because fake components are made of lower grade materials, connections may not be secure, and can lead to a loss in audio quality.
In addition to the recent anti-counterfeit actions in Asia, Neutrik continues to protect its intellectual properties across the globe. To avoid unauthorized exports of Neutrik products from the U.S. to Europe, all shipments are especially marked, on both the individual packing and the carton packages, "designed and manufactured for the U.S. market." If products with this mark appear outside the U.S., Neutrik is asking its customers to inform them, so the company can take appropriate actions.
"Neutrik is committed to protecting its brand and reputation," says Jim Cowan, president of Neutrik USA. "Our new signature hologram will ensure that our customers receive a genuine Neutrik product."
Neutrik manufactures a wide array of XLR connectors and receptacles, jacks and plugs, speaker connectors and accessories for the professional audio industry. Neutrik USA is located at 195 Lehigh Avenue, Lakewood, NJ 08701. For more information, visit their web site at www.neutrik.com.
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