12 Wolfgangs Up for Grabs as Part of New Peavey.com SiteCreate Custom Guitars, Find Dealers, Browse Product Inventories & Place
Orders,
All Through One Online Resource -- And Possibly Win Free Wolfgang Guitar May 15, 2002Peavey Electronics has launched the redesigned PEAVEY.COM, to allow
consumers to combine the best aspects of buying from the Internet and from a
dealer, plus offering a chance to win one of 12 Wolfgang guitars.
"When we launched PEAVEY.COM in 1995, we recognized that the Internet was
going to quickly become the consumer's preferred method for purchasing
products," explains Hartley Peavey, founder and CEO of Peavey Electronics.
"However, this meant cutting out the dealer and a lot of added value. This
didn't fit into our basic business philosophy. Peavey dealers are an
integral part of our operation. They foster long-term relationships with our
customers by providing them with extensive product knowledge and excellent
service. It was important for our company to take the time to develop an
e-commerce solution that honored our dealer relationships while providing
our customers with the purchasing options of the Internet."
To celebrate the launch of the redesigned Web site, Peavey Electronics is
giving away 12 Wolfgang series guitars to visitors who register at
www.peavey.com. Created in collaboration with rock legend, and Peavey
endorsee, Edward Van Halen, Peavey.Com allows current and prospective
customers of Peavey's Wolfgang series guitars to walk through a simple,
step-by-step process of building, pricing and viewing their completed
custom-configured instruments online and in real time. At the end of the
process, consumers can order their custom guitar through their nearest
Peavey dealer's site.
For the redesigned site, Peavey developed custom, proprietary software to
execute the desired e-commerce solution offering consumers "anytime,
anywhere" access to the company's full line of musical instruments and
accessories--without removing the dealer from the purchasing equation. Once
you find the product you want on PEAVEY.COM, entering your zip code provides
you with links to the three nearest dealer locations. All transactions are
protected by encryption technology and guarantee no spamming.
For more information, visit their web site at www.peavey.com. |
