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Yamaha Launches Motif Loyalty Sales Program

Motif ES 7
(Click for a close-up)

September 19, 2003

Yamaha Corporation of America, Digital Musical Instruments, announces the launch of Motif Loyalty, a sales program for customers who currently own a Yamaha Motif synthesizer and are interested in purchasing a new Motif ES product. The Loyalty Program is for U.S. customers who are either buying a Motif ES through an authorized Yamaha dealer or buying a pre-owned Motif from a person who is selling it in order to buy a Motif ES.

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After purchasing the Motif product (previously-owned original model or new ES model), customers are directed to fill out the online registration form at www.motifloyalty.com. Within four to six weeks, registrants will receive a certificate for a one-year warranty extension, a free Motif/Motif ES Survival Kit CD, a choice of Get Motifated! ES DVDs (ES customers only) and 25 percent off on a selection of Yamaha accessories. In addition, participants will automatically be entered into the monthly drawings for free Yamaha products.

The Loyalty Program runs from September 2003 through March 31, 2004.

For more information, visit their web site at www.yamaha.com, www.motifator.com, or www.motifloyalty.com.

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